Building a list of followers, likes, and sharing can be one of the most effective ways to market your product or service. But in order to make it big, there are a few methods that have proven successful time and time again. Integrated marketing communications include all of the following except supply chain management.
This article is going to walk you through each method for building your brand as well as show you how others have been able to do so by implementing these very same strategies. Read on and prepare yourself for a marketing take no prisoners.
10 methods of marketing domination are:
1. Create an App
An app can be any kind of application on your website, but it is usually used to help to attract users. Apps might be games, calculators, or anything else that you think someone might want to use. Apps can also have a link back to the site or a specific product or service on the site. For example, if you have a car tuning service then you might make an app that shows off your editing ability using your own customized car. Then once someone installs that app they will see a link back on the page and will be directed to whatever page you want them to go too.
2. Create a service or product that relates to your site
This is the most well known way to build a list, but it doesn’t work as well anymore. Back in the day when Facebook was in its infancy, having your own section or page on Facebook was a good way to build an audience. You could have users come and go on your page as long as they came back every day. Nowadays since most people are on multiple pages for multiple reasons it is not so effective anymore. So now you need to create something that will relate back to the core purpose or message of your website or blog.
3. Create a Book
If you have something of value or need to educate people then create a book. People love to be educated, they love to learn, and they are always on the lookout for that next great resource that will add value to their life. You can create your book in minutes and market it online. Use the Internet as your publication venue, or if you have a print product then use your website or blog as its distribution site. Make it easy for people to find and buy your book, promote it in any way possible, and make sure that you spend money on advertising. In order to really make this work you need to actually write the damn thing!
4. Know your competitor and beat them to the punch
Know what your competitors are doing and get ahead of the curve. For example, if you’re in a dieting market then you probably already know that Nike is making a commercial about dieting. If you don’t try to catch up by making a commercial yourself. If you can do it better than they can then your chances of success are much higher which will lead to more clients and higher income for you.
5. Get the word out about your business on social media
This is where all the action is now, because many companies have realized that with an open dialogue there is no need to pay for marketing anymore. So utilize Facebook, Twitter and even Pinterest to get the word out there. Make sure you have a focus group or some way to measure how effective your social media campaigns are.
6. Use free advertising
There are some great free sources of advertising out there that you should be utilizing as well as more high end options like Google AdWords. When using free options make sure that you keep track of the effectiveness of each one by using analytics software such as Google Analytics . If you find an effective platform then spend some real money on it to get in front of more people.
7. Establish relationships with influential people
There is no better way to build a brand than by having influential people support what you do and say on a regular basis . When people do this it can seem like it is a lot of work, but the benefits are endless. The more you have on your side the better off you will be in today’s cut throat economy.
8. Create Affiliate Programs
This can be a quick and easy way to build an email list and generate income, but make sure that you create an application that relates directly back to the site or blog that you are promoting. People will want to know what they are getting when they sign up as an affiliate. This is also a quick way to get started online as well as earn money right away.
9. Understand the importance of a landing page
A landing page is where someone lands when they click on the link that you have advertised. This is where you need to direct them to, especially if it is a paid for advertisement. Make sure to have some kind of offer, service, or an email sign up on your landing page. The point of this is to get people on your list and into a funnel where they can eventually buy your product or service.
10. Learn from others who have done this before
There are plenty of successful companies out there that have created platforms with similar marketing strategies and techniques as the ones listed above.
No matter what your business is there is always room for improvement and these are just ten of the more effective ways to build a name for yourself and make money online. By implementing all of these methods you will improve your chances of success in a world where everyone else is competing against each other.
Most importantly use common sense, be creative, be resourceful, and most of all research everything before you act! Good luck in making money online!