Link building is a tricky subject. Google’s algorithm is constantly evolving, and marketers are doing everything they can to find the latest loopholes, update their strategies and stay one step ahead. However, it’s easy to get lost in the weeds. Latest SEO technology is often honed on the art of link building, and new techniques are developed and refined by the weeks.
Link building is a topic that everyone who is working in the industry should know about. However, there are certain misconceptions about link building that common business owners, producers, and managers don’t know about. I wanted to explain these misconceptions in my article so you can understand how you can use link building to turn your website into a better place to work. But there’s no reason to get overwhelmed. I’ve put together a list of 5 common misconceptions about link building, so you can start to navigate this tricky SEO niche with confidence. Here we go! The five most common misconceptions about link building is here given in detail.
1. All link building is bad
Any conversation about link building will invariably lead to a discussion about black hat SEO. For years, marketers have been pressured by Google’s push for quality over quantity, and the idea that building links is simply a numbers game that won’t work in the long run. The truth of the matter is that black hat SEO is definitely on the decline, but it’s not dead yet.
Most marketers believe that if they build too many links, they’ll be labeled a spammer and lose their rankings altogether. However, what they don’t realize is that there are two types of links to focus on: good links and bad links. And the difference isn’t just semantics.
2. Quality backlinks will help your rankings more than quantity
The truth is, quantity can help quality. When it comes to link building, you need both good and bad links to push your rankings forward – and the more link sources you have, the better off you’ll be. This is because link type can be an important factor in how Google views your content.
A site with a variety of backlink profiles will be able to attract the search engine’s attention for all kinds of reasons. If you’re just looking for accuracy, it’s best to have a little bit of everything going on. Don’t become a one-trick pony!
3. Guest posting is the only way to build links
Guest blogging can be a great way to build links, but it takes time and dedication to become an expert at this strategy. There are other ways to do it right too – another strategy that’s gained traction is building brand awareness by guest posting on top blogs in your industry.The key to this strategy is developing an existing relationship with the site owner through your link building campaign.
4. The number of backlinks you build is more important than their quality
The popular thought is to build as many backlinks as you can, regardless of their quality. However, the truth is that Google has built a fairly sophisticated algorithm that looks at the significance of resources in organizing content. In other words, a link from a high authority site will have more weight than one from a low-quality site. If your ranking is impacted by too many random links coming into your site, it’s time to get your content and ranking strategy in order!
5. Links are all about reputation management
Links are a great way to establish credibility and authority but they’re not always about SEO. In fact, a high percentage of links that come into your site will likely have nothing to do with SEO at all. Low-quality links are unlikely to have an impact on your ranking, but they can be a big nuisance in your content management plans.
A good way to keep track of which links might have a negative effect is the Chrome Extension SEO Link Checker . This tool allows you to search for a keyword, and it will give you a breakdown of which links are relevant and which might need some attention. It’s an easy way to keep track of your link sources so you’re never caught off guard.
These misconceptions can cause marketers headaches if they don’t take the time to learn from their mistakes. So before you head back into that next meeting or brainstorming session, take some time to think about this information.