“Marketing is the process of promoting and selling products or services like mca marketing tools. For a business to be successful, people must know about it and want to purchase its products or service. A good marketing strategy can help a company reach that goal.”
This blog post will discuss 8 things I’ve learned about Marketing over the years- what I wish I knew when starting my journey in marketing. Let’s get started!
1) You’re not going to like every part of your job-
Get used to it.
You’re going to spend most of your day in front of a computer screen and contacting people. Not everyone is going to be nice, and that’s the way it is. Figure out which ones you love, then do those as much as possible. For example, I love writing blogs and magazine articles, but hate doing analytics and fact checking. So I focus on the former as much as possible.
If you hate what you’re doing, quit.
2) Figure out where your passion lies-
I’ve learned more about myself through marketing than any other aspect of my life. I’ve learned the following:
*Some truths aren’t as “true” as they appear on the surface.
*Not every person is happy with his/her life. In fact, most people are not happy with who they are or what they do for a living.
*It’s okay if you don’t know what you want.
I’ve met hundreds of people, and most of them are extremely unhappy with their lives. Don’t be that person. Do something meaningful and enjoy your life.
3) Don’t expect others to buy into your vision-
In marketing, you’ll spend a lot of time working on content that never gets read.
It’s okay. If you love what you’re doing and make an effort, others will pick up on this. They may not believe in your vision 100%, but they’ll respect it. You’ll need to sell yourself on what you do, but don’t expect others to buy into it as well. If they do, then great! Keep going. If they don’t, then it’s up to you how much time/energy you want to put into them in order for them to come around.
4) The best way to learn is by doing-
“Learn by doing, not just reading.” – Peter Drucker
You need to do marketing in order to get better at it. If you’ve never done it, then you’ll have no idea what works and what doesn’t. That’s why I took an entry level marketing position at Indiana University while I was still in undergrad. It was the best decision of my life– I learned more in a year than most do in three or four years of school.
5) There are no overnight successes-
Don’t expect to hit it big overnight. In fact, don’t expect to make any money at all. It may take years, but if you’re dedicated, then eventually you’ll get there. An overnight success happens over time. It’s a result of hard work and persistence. You’ll get there when you know it’s right , not when others tell you it’s right.
6) Marketing is both an art and science-
It’s not an art or science that can be easily figured out or taught. You can’t simply take the formula from a marketing textbook and implement it.
Making content and pushing it out to the masses takes a lot of time, creativity, and hard work. I’ve seen people with great ideas fail horribly, and people with horrible ideas succeed wildly (think about Vanilla Ice). Both are marketing, but it’s important to focus on both.
7) “You can’t get 6 good people for the price of 1” – Dan Kennedy (Author of The Ultimate Sales Machine)
Every time I recruit a new team member, I have to think about what I’m getting for the price- are they worth it? It doesn’t matter if you pay $1,000/month or $10,000/month– the point is that if the people aren’t performing, they. Start small and build from there. If you start with one or two people, then you’ll be able to grow as a team and work together better as a whole .
8) There will always be people who disagree with you-
At least half of the people working in marketing today disagree with every idea, every product, and everything you do. You’ll learn to deal with it, but don’t expect everyone to be like you. That’s why it’s important that they’re not your biggest client (or customers). Your bigger clients will still have to agree with everything you do, so having one or two smaller clients can help you make more informed decisions. In the end, it’ll make your job easier.
The purpose of this blog post was to share what I’ve learned over the years. Also, just because your business is not marketing doesn’t mean you can’t learn from marketing tactics. I’ve learned a lot from other business practices that help me become a better marketer. Feel free to share some of the things you’ve learned!