The bottom dollar is what the end consumer pays for the product. This is usually a small fraction of the total cost that goes into making and distributing a product.
In this video, we learn how each level in the supply chain makes money from its own processes and then passes on those profits to those below them in order to make a profit themselves.
The bottom-dollar is often overlooked by many as they focus more on sales or marketing tactics rather than optimizing production efficiency and reducing costs which leads to higher profits at every stage of production.
Video: Supply Chain Reaction by NPR.
The Bottom Dollar of the Supply Chain: according to the video “supply chain reaction,” what is “the bottom dollar of the supply chain”?
Narrowing down your target audience can determine what messaging you use for different channels.