The Tumblr Test is a study that was done by the University of Pennsylvania, and it sought to answer the question: “Is this GIF funny?” The researchers found that animated GIFs are more likely to be perceived as humorous when they are short and looped. They determined that people like them so much because they can create their own narratives with them. In the study, they found that people were more likely to find a GIF funny if it was short and looped.
People seem to like them so much because of how easy it is for them to create their own narratives with them. This means that one person may see something as hilarious while another might not even notice anything at all! The Tumblr Test is a study done by the University of Pennsylvania that sought out to answer this question: “Is this gif from Tumblr funny?”
They determined that animated gifs are most likely going to be considered humorous when they’re short and looped. It seems that people like these types of images because they can craft their own narrative in an instant.