Marketing is the process of getting your product in front of the right audience. This includes everything from advertising to sales. However, once you’ve done that, it’s also important to get your product into the hands of people who will buy it. You’ll learn about different options you have like traditional methods, digital options, and social media channels. You’ll also learn what are the challenges that we face when we think about distribution element including profitability, customer service challenges etc. Which of the following scenarios involves the distribution element of the marketing mix?
a. A small business owner decides on the price of his product for his first year in business. He believes that people are prepared to pay more for a high quality product so he sets the price at $100, a sizeable amount. After making the sale, he is excited and looks forward to making more sales at this price. The next day a customer approaches him stating that her neighbor bought the same item cheaper from another local owner and she would like to return her purchase in exchange for the cheaper one. The business owner asks why and discovers that she has been told that he is selling overpriced goods when there is actually cheaper ones available nearby. What process?
b. A business owner sits down with his employees and tells them that he has learned of a new product that he thinks is perfect for their company. He believes that because it is so new, it will sell for a higher price than the competition. He wants to get it in front of as many people as possible before introducing a price. He feels confident that if he advertises the product enough people will come to buy it. What process?
c. A customer walks into a retail outlet and walks into the cosmetics department where she sees an expensive make up item from a brand she doesn’t know on display in its original packaging placed on a soft cloth.
Here’s What People Are Saying About Distribution Of Elements Of Marketing :
1. Marketing Corporation of America
This article is a prefect example of how to outline the key components of a marketing plan. I highly appreciate the way this article is laid out. It makes my teaching materials and do it yourself so much easier to follow and understand. The article is well organized and the website is very detailed. I especially love how this article is broken down into two categories: “What Is” and “How To.” The how to part actually outlines the steps in a marketing plan which I also like. I feel that one thing every good marketing plan should have, whether you are doing a PPT or not, is an outline as well as steps on how to get the job done. In addition, I was impressed with the examples they provided in both categories. It really made things easier to understand and chose from. Thank you for this wonderfully written article!
2. Elizabeth J. Middleton
I have to agree with all of the sights on this article. This is probably one of the best marketing plan articles out there. I like that it is easy to read and understand but also provides a lot of information. I particularly like the pictures and the part where it shows the outline of a marketing plan in detail. It is very helpful and will definitely be useful for my class. It also gives some great ideas for ways to get people involved in your marketing campaign so you are more successful in reaching your goals for your business.
3. David Evans
The text of this article is easy to read and understand. I also like the pictures and how everything is separated so it is easy to find information in each section. The main reason why I like this article though, is because it has a checklist that makes it easier to follow the steps of a marketing plan. This will help me make sure I have all of the tools needed before starting a marketing campaign or new venture. It also helps me think about the different ways I can use to get my message across so I know what type of campaigns are best for my company.
4. Robert B. Hines
In this particular article, the writer breaks down all of the different elements of a marketing plan into an easy to follow format. Before writing my final draft, I read through the article looking for items that I could use as a checklist before moving on to other parts of my plan. This helped me fill in a lot of the blanks for what I looked at as “what is” and “how to” sections. The writer also gave examples in both categories which made it easier for me to see what was being described and how they were using it in their marketing plan.
