Game developers are always on the lookout for new and better ways to increase engagement among their players. A lot of the strategies they’ve adopted have proven effective, including mobile apps, mobile games, social media integration and in-game advertisements. But there’s one trend that is likely to change everything: gaming is being used by more businesses as a recruitment tool.
In the past, businesses have relied on advertising and marketing campaigns to drive traffic to their websites. But now, in this digital age of high-speed internet and smartphones with heavy data usage limits, it’s no longer a viable solution. Yes, you read that correctly; gaming is going from being an entertainment platform to a job portal across all industries. Cinch gaming sponsorships are a great way to tap into this trend by using games as a vehicle to drive home your message. It’s a new and exciting way to attract talent and it can fundamentally change the way you do business.
The Rise Of Games As A Job Portal
Cinch gaming is sponsoring business events with the goal of attracting talented workers in all sectors. The company has knowledgeable game developers who develop game specific versions of their sponsor ads using game engines, which are then published on gaming portals.
The game developers take the most important elements of the sponsor ad and develop it into a game that viewers can experience and interact with within the portal content. Users can then vote, comment or send gifts to people in their social networks who are featured in these games.
How Gaming Is Going To Change Your Business Strategies :
1. How do you reach the people who are broadcasting as part of your recruiting process?
Game portals can give you a new way to engage potential workers and expose them to your message before they have even realized that you are interested in them. Also, game portals allow you to target specific industries or countries by geo-targeting the game development industry’s games and developing them with those specific skills required. By promoting game development careers on game portals, you can reach talent who would not be aware of your business and could be ideal candidates for job opportunities.
2. How can you create a gaming phenomenon?
Cinch gaming has the experience and knowledge of creating games to promote their sponsorships. Their games are designed for maximum impact and span across multiple platforms, ensuring that your sponsorship message is received at all times.
The new way to attract potential talent will undoubtedly encourage them to explore careers in your particular industry, job opportunities that were previously unavailable but now seem just a click away. This will ultimately drive increased recruitment levels which could prove crucial to your business’s future success.
3. How do you market your business?
As a sponsor of an entertaining viral game, you can reach beyond the usual recruitment methods and into a completely new and different arena. This is a fun and interactive way to attract potential workers, increasing the chances that they will consider coming on board.
And it’s not just your immediate competitors who will be interested in your advertising; as more and more businesses see the value in using gaming as a recruiting strategy, gaming portals are likely to experience an influx of new, like-minded companies all looking to strike while the iron is hot.
4. How can you increase staff engagement?
If your advertising budget is already stretched thin, gaming as a recruitment strategy could be an effective way to increase staff engagement. For example, if you are currently in the process of recruiting for a particular position and are struggling to attract talent because past methods have not been effective and you are tired of paying agencies for what has previously proven ineffective, using a gaming sponsorship can be a brilliant alternative.
It will allow you to bring your employees together in new and different ways and create new friendships that might help to boost retention rates among existing employees. Keep them happy with the company they work for by making their day-to-day job more interesting!
5. How do you create a compelling advertising campaign?
Once you’ve engaged in the recruitment process with potential candidates, coordinating gaming activities is easy. Anyone who applies for the job will be sent an invitation to view games on the portal and if they want to play, all they need to do is mark the games as “interesting” and send a comment about why they find the game interesting.
Viewers won’t just see their comment in their feed, but also through their social networks, where other users will see them share and like it. This not only creates a new level of exposure for your branding but gives your most important stakeholders something fun to do while you focus on finding new talent.
