In an ideal world, you would use a keyword strategy that would rank your website high in search engines for all of the keywords that potential customers might be searching to find your products. 

This way, it’s almost guaranteed that any person who is looking for your products will find your website first.

Unfortunately, this strategy isn’t as easy as it sounds and won’t work for every business. If you aren’t selling a product with a specific name or other unique identifier, it can be difficult to rank highly in search engine results pages (SERPs) for those non-specific keywords.

Key terms are the specific words people type into search engines to find your products. Search engine rankings depend heavily on what types of keywords people use to find your products.  The Perez Notes has some more information on how to figure out the best keyword strategy for your potential customers.

If you want to quickly and easily figure out the best keyword strategy for your potential customers, try using Keyword Explorer. 

With Keyword Explorer’s state-of-the-art technology and innovative algorithms, you’ll immediately know what keywords are most relevant to your business and which ones aren’t worth targeting. Let Keyword Explorer help you build a successful online marketing campaign today!

Keywords are often the most important factor in determining which websites come up at the top of SERPs. Keywords help search engines determine which websites should be ranked 1st, 2nd or even 3rd for a specific keyword.

So, what exactly is key-term research? How do you know if it’s working? Does it really matter? This article will explain how to conduct keyword research, why you should do it and how to make sure it works for your business.

Conducting effective keyword research is the foundation for any SEO strategy. Whether you are managing SEO at your company or are an online entrepreneur looking to rank number one in search results, having a good understanding of how keywords work will help you avoid Google penalties and begin to see results. 

Keyword research is based on two key factors: search volume and competition. Once you identify the key terms that people are searching for in your market, you’ll understand how many buyers are out there for this product and have an idea of how difficult it will be to rank for these terms.

Buyer Persona, Business, Dental Clinic, Target Audience

1.Search Volume.

This refers to how many times a keyword phrase was searched over a specified period of time. You can find search volume data in SEMrush. If you type in your keyword phrase and the market term (the “Visit Source” option) is enabled, you will see the search volume for that term.


This refers to how difficult it is for a website to rank well for a certain keyword. It’s not just about how many sites are ranking well, but also how many people are searching that keyword phrase. 

By comparing the number of results Google shows with the results of your own research, you’ll be able to determine what types of websites are dominating your market and which keywords should be key to your SEO strategy.

3.Selecting Keywords.

It can be daunting to decide which keywords to target, but it is essential to your SEO strategy. The goal is to come up with a keyword strategy that will allow you a large enough pool of customers, while at the same time providing a sustainable way for you to remain on page one for years to come. 

While there are no set rules for how many keywords you should include in your keyword list, there are some things to keep in mind when deciding on which keywords are most important:

Long-tail Keywords.

Keywords that contain 4 or more words can be very helpful because they increase the chance of someone finding your website by including more related terms. For example, people who are interested in a specific product may use a long-tail search phrase.

Essential Phrases.

If your company’s product or service is unique or specific, you may have an important keyword that is not mentioned in any of the top 10 results. It might be wise to include this in your list of keywords even if it doesn’t occupy a high ranking on Google.


When someone searches for something, there is a possibility that they add words that can be used to narrow down their search; this is called semantic proximity. A keyword is considered to be close if it is connected to other keywords in some way. For example, if someone searches for “buy xyz” they are more likely to use phrases that are close to their original search, “buy bought bought bought bought”.


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