The internet is an ever-expanding industry that connects more people than any other. It’s not just the way we all communicate, stay informed, and shop for practically everything.
The Internet of Things (IoT) has transformed how we use technology, impacting business productivity and the way we live our lives.
This blog post looks at some of the global statistics around internet traffic in 2021 to try to understand what this means for the future of online shopping and marketing strategies.
Here is the answer, to what does the term, traffic, refer to when used in conjunction with the internet?
We’ll explore some of these stats, highlight a few key drivers behind them, and discuss where they might lead us next.
1.Global Internet Traffic Will Increase
While the internet first came to prominence in the 1990s, it wasn’t until around 2005 that it really started to come of age. A new surge in innovation growth, fueled by ever-increasing speeds and a full range of available applications, made it a more useful tool for everyday life.
It was only a few years before most people had experienced the convenience of being able to stream their favorite TV shows from anywhere, doing their online shopping from bed, and many other tasks that have become part of the daily routine in our digital age.
In 2021, global internet traffic will be even bigger than it is today.
In just over ten years’ time, there will be an estimated 3.7 billion internet users. These will include 526 million people using mobile broadband, bringing the total to more than 3.7 billion users.
2.Internet Traffic Comes from Everywhere
It’s not just the 3.7 billion users that will be contributing to this global data generation. As connected devices become more common in homes around the world, there’ll be a lot of traffic generated by things like smart TVs, digital picture frames, security systems and smart appliances.
But most internet traffic won’t come directly from human users at all – it’ll come from companies that collect, monitor and analyze it.
Smartphones and tablets will be the top internet-enabled devices, accounting for 54% of all 2015 mobile data traffic.
At the same time, older mobile devices like feature phones will still account for almost half of all internet traffic.
3.The Internet Will Be More Mobile Than Our Current Smartphones
So, how does this break down specifically? To find out, let’s look at some figures from 2015.
It’s worth noting that this is just one year’s data, there’s no way to know what these trends will look like in 2021 without conducting further research.
4.Internet Growth Has Impacts on Traditional Media
The internet is not just changing the way the world works, it’s also having an impact on many traditional industries. Some of these trends are already well into their second decade, while others have just begun to show up on the radar.
Here are a few examples of how traditional marketing channels will be affected by internet growth in 2021:
In just over ten years, almost half of U.S. internet traffic will be accounted for by video content. This means that online streaming services like Netflix, Amazon Prime, and many more will continue to see healthy growth.
It’s also likely that social media will become increasingly adapted for video content, leading to an even bigger share of the total internet traffic.
The opposite is true for print media. While it still has a large audience, its share of all Internet traffic (and all media) continues to shrink every year.
5.Internet Growth Means More Online Retailers
It’s not just traditional media that is impacted by the growth of digital online marketing; the retail industry has seen significant shifts in recent years due to internet growth.
In the past, retailers offered a more limited range of products, and were more focused on experiences rather than profits. In 2021, this will be changing again.
In fact, ecommerce has been growing at a rate of 12.7% per year for the past decade or so – a trend that shows no sign of slowing in the future.
By 2021, there will be an estimated 16 billion online shoppers in the world up from 7 billion in 2015. This increase is mainly due to the speed and convenience of internet shopping, which is affecting people’s buying habits going forward.
6.The Internet Will Be the Leading Driver of Global Economic Growth
The internet is also shaping how we live our lives, and has a huge impact on the global economy. Some of its effects are immediately visible, like the explosion of online shopping in recent years.
But there are also some long-term implications that might not be apparent until decades later.
By 2021, the internet will be responsible for growing global GDP by more than 4%, with China accounting for about half of this growth.
As more people use the internet to connect with brands and buy products, they will increase their spending on everything from cars to holidays.
Final Thought: The Internet of Things (IoT)
The internet is not just transforming traditional industries like retail and media – it’s also creating new ones. It’s already had a huge impact on the way we use technology, but there’s still a lot of room for improvement.
In 2021, we’ll see a huge new leap in technology with the arrival of the Internet of Things (IoT). This is a network of devices that can be accessed by the internet – from your TV to your water heater and beyond.
As more companies begin to connect these everyday objects to the web, they will have more access to real-time data about their usage – opening up a whole new world of possibilities.