Twitter is a social networking service that allows users to send and read short 140-character messages called tweets. It can be used to share personal thoughts, jokes, photos and videos with friends but has also become a powerful forum for companies, organizations and even countries to voice their opinions. CCIV twitter is especially popular among journalists and media professionals who use it for news dissemination, networking, reputation management and customer relationship management.
The purpose of social media is to encourage communication between an organization and its customers. We’ll first discuss the rules governing your account — we know it’s easy to forget these things when you’re using Twitter for the first time. Next up are some great tips for getting more followers without resorting to cheesy tricks like following people in hopes of getting followed back or simply creating tons of accounts then unfollowing undesirable followers.
1. Avoid fluff tweets:
If you’ve never used Twitter before, you’ll probably encounter the dreaded “Twitter Moments”. These are new events that Twitter announces every few months, often to capitalize on current events such as a hashtag such as #jazzfest means a session of jazz music.
They’re also popular among sports teams, like the New York Yankees, who use them to promote announcements about their team. These moments are usually packed with links to articles, videos and other related information about the topic and can be extremely difficult for non- followers to sift through. Make your tweets more interesting and useful to your audience by sharing useful information which is related to the topic in question.
2. Don’t post hours after a news story has already been shared:
This is one of the most difficult social media rules for journalists and you may already be guilty of it if you follow a lot of other journalists on Twitter. It’s fine to use Twitter as an exercise in obviousness, but please don’t be obvious with your tweets. Journalists who promote themselves via Twitter have a great deal more reach than writers who take the time to put together their message the way they would put together a blog post or article. This can skew the way journalists see Twitter, but it should not be used as a platform to promote things that everyone else has already tweeted about.
3. Avoid clichés like “don’t read the comments”:
You’ll find a lot of Twitter users advising you to avoid reading the comments because sometimes people say mean things on the internet. It’s certainly not polite to make personal attacks or threaten people with violence, but it’s equally important to realize that there are lots of useful conversations happening on social media and Twitter specifically.
It is also important not to paint every critical remark as an attack on you or your character; criticism is key for staying humble and improving yourself as a writer. It’s also very important when someone shares a link with you to retweet it; this promotes not just your own work but other people’s work as well.
4. Retweet other people’s updates:
The best way to generate followers on Twitter is by sharing relevant information that is coming directly from your peers. You should be retweeting other people’s content often enough that people who are following you know that you’re engaged with your peers on the platform. It certainly makes sense to toss in a few personal thoughts or jokes, but don’t make a habit out of it or hype new releases or stories too much — reporters will look foolish if they’re tweeting every five minutes about something that hasn’t happened yet.
5. Use hashtags sparingly:
You want to use a hashtag when you’re hosting an event or retweeting something that is related to the topic of your tweet, but otherwise it makes your company or organization look desperate. That’s why it’s important to go over this list of Twitter rules right before the big event you’re hosting –so you can make sure not to screw anything up!
Make sure that each tweet is tagged with a unique hashtag that is specific to the purpose of your campaign and avoid using multiple hashtags in one update. While Google allows for as many as 30 hashtags in one update, Twitter officially recommends only using 2-3.
6. Eliminate the sale of followers:
If you really want to use Twitter as a promotional tool, you can’t charge people directly. Many companies, however, have come up with all sorts of clever ways to set up fake “follower” accounts as a way to sell mass quantities of followers.
This practice is both unethical and illegal and many company representatives will tell you that they will never “buy” followers. The result is that Twitter has become a bit like Facebook in the sense that some companies and organizations are able to buy their way onto the social media platform through spamming it with fake accounts.
