The Most Important Social Media Metrics That You Should Track

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Do you constantly post content on social media but still feel unsure if your message is actually reaching the right people?

If so, you’re not alone. There are many hard-working content creators who are not sure how to keep track of their social media metrics. The good news is that it’s not as hard as you might think to track your success on social media.

It all starts with knowing what metrics are most important to focus on. Read on and we’ll tell you what metrics to track and how to get started. 

Why Are Social Media Metrics Important?

Social media metrics are important because they show you how well your social media strategies are working and if this strategy is working to help or hurt your business. 

Before knowing what metrics are most important, it’s important to set some social media goals. Is your goal to build followers? Is it to increase traffic on your website? 

Once you know your goal, then you’re ready to create a metric to track your progress. For example, if your goal is to get more followers, then you could create a target for doubling your number of followers within six months. Then track your followers as your primary metric.

How to Improve Your Metrics

Setting a goal and monitoring your progress is important for your business because it helps you know how and where to focus your energy.

If you’re regularly posting on both YouTube and Facebook but see that you’re gaining twice as many followers on YouTube, then you know to spend some time developing your Facebook page. 

If you’re looking to improve your following, this metric can easily be boosted by a website that helps you get 10 free likes. With a few more likes, your page can start to gather steam and your metrics will steadily improve over time. 

How Often People Mention Your Product or Service

Getting your product or service mentioned on social media is a metric that most marketers overlook. It’s an important metric because it shows you how engaged users are with your content. It also shows the times and days when people are most interested in your message, and if people like your product or service or not. 

Keep in mind that it’s not just important to track how often people are mentioning your own brand. You can also keep track of where and when people mention your competitors! This is a great strategy for innovative marketing. 

Top Engaging Social Channels

If your marketing goal is to get people to your website, then it’s helpful to keep track of where your visitors are coming from.

Do you get more visitors and sales from one social media platform than another? If you create a metric for your top engaging social media channels then you’ll know where to focus your energy for future marketing campaigns. 

Start Engaging Your Audience and Tracking Your Metrics

One of the most important things to remember is that social media metrics help you to decide if your marketing efforts are successful or not. 

Learn from the professionals by focusing on metrics such as how fast you’re building followers, and how often people are mentioning your content. It is also important to keep track of your most popular social channels so that you can leverage them to your advantage. 

For more social media advice, check out our blog! 

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