Link building can be a really important part of SEO. However, if you’re just starting out with SEO or don’t have the time and expertise to do a good job, it’s easy to see why not everyone is talking about link building. But that doesn’t mean link building isn’t important. In fact, it can be difficult for businesses to get the amount of quality links they need from organic search results alone.
The only way for them to get more links is by spending money on backlink campaigns or hiring people who know how to build high-quality external links for them (which would take an enormous amount of time). Link insertion is a good alternative for start ups who can’t afford to hire SEO professionals and it involves taking advantage of the fact that Google is not always 100% proficient with the way they crawl and index websites. With this in mind, we are going to break down why link building is important from an SEO perspective, regardless of whether or not you’re just starting out or if you have a strong backlink ranking strategy.
1. Google Still Cares About Links
It’s important to remember that it’s not that Google no longer cares about links. That’s something that a lot of people wish was true because it would make the job of link building easier. Google has been vigilant in making it clear that they still want to reward sites with good, relevant links and punish those who have bad links. What they don’t want is for people to manipulate their systems and rank better than they should.
They put in all of this work trying to make sure the results are what the searcher intended them to be and when someone manipulates their system by creating superfluous links or buying links, it can upset their entire algorithm. So Google came up with Penguin and it has emerged as one of their most effective link-targeting algorithms to date.
2. External Links Are Still Valuable
It’s true that links from reputable, authoritative sites can be valuable for a few different reasons. And even though internal links are an important factor in gaining higher rankings, external links should not be underestimated when it comes to SEO. It would actually be easier to say what external links aren’t important but that’s not because they’re not a good idea or because they don’t deserve attention. Rather, it’s just because there are so many ways they can be useful and so many different sources where you can get them. This means that links should be a major consideration when you’re trying to build your SEO strategy and you shouldn’t just ignore them because they take time and money.
3. Different Types of Links Are Valuable for Different Reasons
As pointed out earlier, it’s not even really possible to say what kinds of links aren’t valuable. One reason is because there are so many different kinds and each one of them can be useful for different reasons. For example, links from social media are a good way to spread your brand awareness and start building an audience but they aren’t necessarily going to help you rank higher in search engines.
Links from other sites are more likely to help you rank but they can be difficult to get if you don’t have the right resources. The bottom line is that every link is going to be useful in some way and even the ones that don’t seem like they are going to be helpful on the surface can end up being useful once you dig a little deeper.
4. Link Building Takes Time and Effort
Link building sounds easy enough. Just find people who want to link back to your site, ask them nicely, and they’ll do it. This certainly simplifies things but it’s not going to get you very far if that’s how you’re approaching your SEO strategy from an early stage. It can actually be difficult to get links if you have no authority and no background in building them. This is not something that you can just jump into right away when you’re looking to improve your rankings and make it easier for people who are good at link building to help you out.
As soon as you get started with link building, it’s important that you start with the fundamentals of your site. The most important thing is to know the reason why someone would want to link back to your site and then ask them how they would like it done. Once they give their instructions, follow those instructions exactly or adjust them as needed so that it works for you but will still look natural for that person.