Boosting Your Website’s Ranking on Google: 5 SEO Tactics

There is no such thing as ranking on Google. The keyword phrase “how to boost my website’s ranking on Google” is not a searchable entity and any searches for this phrase or any variation thereof will be presented in the organic rankings. 

Generally, there is no way to “boost my website’s ranking on Google,” and if you think you can do so, you must be mistaken. Nevertheless, over the last few years SEO has grown into a multi-billion dollar industry that continues to grow at exponential rates. 

Anybody who wants to rank highly within the digital ecosystem would either have to give up their day job or invest in an expensive educational venture such as an online class or membership course. 

Fortunately, using some of the free resources available on the Internet, many people are able to rank for their target keywords without spending a dime. The Perez Notes has some more information about boosting your website’s ranking on google.

The purpose of this article is to teach you how to use basic SEO techniques to eventually rank for “how to boost my website’s ranking on Google.” 

Some of these techniques will help you rank your blog’s main keyword phrase (the phrase you want Google to rank your website for) and secondary phrases (those phrases). There are five tactics presented in this article:

1. Find a long-tail keyword phrase

For most people, a long-tail keyword phrase is a more precise way of speaking about a topic than a short-tail keyword phrase. If you are trying to rank for “widgets,” chances are you will be competing with the world’s largest widget companies.

However, if you rank for “widgets made of compressed pine,” your competition will be much smaller and more manageable. “Compressed pine” is an example of a long-tail keyword phrase that would be easier to compete for than “widgets.”

Google provides excellent keyword research tools that allow anyone to find long-tail keyword phrases that would be easy to rank for. 

If you use Google’s Keyword Planner Tool, you can type in your main keyword (“widgets”) and it will return results based on their search volume within Google Adwords .

2. Use these long-tail keyword phrases in post titles.

This article’s title used the phrase “boosting your website’s ranking on Google.” This is a short-tail keyword phrase, meaning that there are more than 300,000 hits for this search query on the Internet. It is more difficult to rank for this phrase because of its popularity. 

Try using a long-tail keyword phrase instead: “Increase Session Duration By 50% Using 5 Simple SEO Tactics”

If you create content based on your long-tail keyword phrases and publish it with your blog or website, you will likely get better search results. 

The point of using long-tail keyword phrases is to get less competition for more specific keywords. Long-tail keywords are used in the article titles because they are easier to rank for than short-tail keyword phrases.

3. Use these long-tail keyword phrases in the master post meta description.

Creating master post meta descriptions that include your long-tail keyword phrases will help Google find your blog. If you search for “how to boost my website’s ranking on Google” in Google, there are over 300,000 results available. 

However, if you search for “Increase Session Duration By 50% Using 5 Simple SEO Tactics” there are only 100 results returned because the competition is much smaller and Google is able to identify this page better than someone else’s page that has similar content but does not mention this very specific phrase.

4. Use these long-tail keywords in title tags.

This section’s goals are to encourage Google to rank your page well and, therefore, help you receive more page views each month. The higher you rank for your target keywords, the more page views you will receive.

When people search Google for “boost my website’s ranking on Google,” they usually look for short-tail keyword phrases to help them find your blog or website because there are many other websites that use these short-tail keywords. 

If you were to use long-tail keyphrases in the title tags, it would be easier for Google to rank your page because there are fewer websites that actually use this specific keyword phrase.

5. Use these long-tail keyword phrases in the page meta description.

Although this section is not as important as the previous two sections, it is useful to rank for your target keywords and receive more visitors to your blog. Adding your target keywords to the page meta description will help Google and other search engine spiders identify and rank your page well. 

This section’s purpose is to encourage Google and other search engine spiders to associate a long-tail keyword phrase with your blog/website.

On average, there are between 10 and 20 pages returned for short-tail keywords, but 10–20 results are returned for a single page that has a long-tail keyword phrase at the beginning of its title tag .