If you’re looking to boost customer conversion rates, one of the most effective things you can do is distribute brochures. Brochures are an excellent way to provide potential and current customers with all the information they need about your products or services, and if designed and implemented correctly, they can be extremely effective in boosting customer conversion rates. In this article, we’ll take a look at 16 different ways that you can use brochures to boost customer conversion.
1. Use an Eye-Catching Design.
One of the most important things to consider when creating a brochure is its design. The design of your brochure should be eye-catching and appealing, as this will help to grab the attention of potential customers. If your brochure looks boring or unprofessional, it’s likely that potential customers will simply ignore it.
2. Make Use of Images and Graphics.
In addition to having a visually appealing design, your brochure should also make use of images and graphics. This will help to further engage potential customers and draw their attention to the contents of your brochure.
3. Utilize Headlines and Bullet Points.
Another way to draw the attention of potential customers is to use headlines and bullet points throughout your brochure. This will help to highlight the most important points that you’re trying to make, and it will make it easier for potential customers to scan through the contents of your brochure.
4. Use a Simple, Concise Writing Style.
When writing the content for your brochure, it’s important to use a simple and concise writing style. This will help to make the contents of your brochure easier to understand, and it will ensure that potential customers are able to quickly and easily absorb the information that you’re providing.
5. Use Quotes from Customers.
If you have any customer testimonials or quotes, be sure to include them in your brochure. This will help to add credibility to your brochure and it will show potential customers that you’re able to deliver on your promises.
6. Make Use of Statistics and Facts.
If you can back up your claims with statistics and facts, it will be even more effective in convincing potential customers to do business with you. This information will help to prove that you know what you’re talking about and that you’re an authority in your field.
7. Highlight Your Unique Selling Proposition.
Your unique selling proposition (USP) is one of the most important things to highlight in your brochure. This is what makes you different from your competitors, and it’s what will convince potential customers to do business with you instead of them.
8. Use Testimonials from Satisfied Customers.
If you have any testimonials from satisfied customers, be sure to include them in your brochure. This will help to further reinforce the claims that you’re making and it will help to show potential customers that you’re a reputable and trustworthy business.
9. Offer a Free Sample or Discount Coupon.
If you’re looking to increase the conversion rate of your brochure, consider offering a free sample or discount coupon. This will give potential customers a taste of what you have to offer, and it will encourage them to take the next step and buy from you.
10. Make Use of Infographics.
Infographics are a great way to present complex information in an easy-to-understand format. If you can find a way to incorporate infographics into your brochure, it will be sure to grab the attention of potential customers.
11. Use Eye-Catching Headlines.
As we mentioned earlier, using eye-catching headlines is a great way to draw the attention of potential customers. If you can come up with some clever and catchy headlines, it will help to pique the interest of those who are looking at your brochure.
12. Make Use of Color.
Color can be a very effective tool when it comes to marketing materials, and it can be used to great effect in your brochure. If you’re able to use the right colors, it will help to convey the right message and it will help to engage potential customers.
13. Utilize QR Codes.
QR codes are a great way to provide additional information to potential customers. If you include a QR code in your brochure, it will allow them to access more detailed information about your company and it will help to encourage them to take further action.
14. Use Eye-catching Graphics.
Graphics are a great way to break up the text and to add some visual interest to your brochure. If you can find a way to use eye-catching graphics, it will help to grab the attention of potential customers and it will help to keep them engaged with your content.
15. Make Use of White Space.
White space can be a powerful tool when it comes to brochures. If you’re able to use white space effectively, it will help to make your content easier to read and it will help to emphasize the important elements of your brochure.
16. Be Concise and to-the-Point.
It’s important to be concise and to the point when writing a brochure. This is because you only have a limited amount of space to work with, and you don’t want to waste it on unnecessary content.
One great tip when making brochures is to use Venngage—a free infographic maker that offers a wide range of brochure designs for everyone. Here are some brochure examples from their website!
