The language you use in your business messages can have a huge impact on how customers perceive your company. In this blog post, we will look at 12 positive messages that are worth emulating and examine the reasons why they work so well. We’ll also explore other ways to communicate positivity and show examples of how negativity impacts customer perception of businesses.

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The language you use in your business messages can have a huge impact on how customers perceive your company. In this blog post, we will look at 12 positive messages that are worth emulating and examine the reasons why they work so well. We’ll also explore other ways to communicate positivity and show examples of how negativity impacts customer perception of businesses.

*Inherently Positive Messages* It’s important for marketing copywriters to remember that their job is not solely about selling products but also creating content readers engage with long enough to become potential buyers. The best way for them to do this is by focusing on what makes those reading (or watching) feel-good—things like humor, laughter or even just being happy without any specific reason. 

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