What are Monster High Doll Cakes?
Monster High Doll Cakes is a world-renowned, award-winning cake decorator. The company has recently won the Catey Award for Best Bakery in Salt Lake City and has been featured on ABC’s The View. Monster High Doll Cakes specializes in creating gorgeous cake designs that are specifically tailored to fit your child’s favorite Monster High dolls.
Use:
Monsters, Monsters, and more Monsters make up the fabric of this company. From the Monster High dolls to the characters themselves, all aspects of their business are set up with a Monster under every bed. It helps to consider the inspiration behind this brand as well.
Background:
Monster High Doll Cakes was founded on February 6, 2012. Co-owners Jana Hallock and Kari Holland had seen a need for Monster High themed cakes on Instagram and decided that they could capitalize on it by creating a business around it. They set about creating their first doll cake for a two year old’s birthday party (which was actually in February 2013) and soon realized that they were onto something big.
They had wanted to launch the company in 2012, but they decided that they needed more time to get their business off the ground. They worked hard to build up their business and then launched in February 2013. They have been growing ever since.
Jana and Kari founded Monster High Doll Cakes with a passion for what they were doing and it is reflected in the quality of their work. Their passion has propelled them forward into success and allowed them to build a well-loved, successful company.
Facts:
This passion has made them want to be sure that their customers are happy with the cake designs that they receive for their daughters’ birthday parties and other special occasions. In fact, they have a 100% customer satisfaction guarantee. This means that if you aren’t happy, they won’t be happy. Their mission is to make you, their customer, happy.
Outside of the business world, Jana and Kari are just like any other moms out there. They work hard to keep their business growing and to provide for their families and their pets. Jana is a wife and mom to a one-year-old daughter named Valeria (who shares her name with the doll on which they modeled the first cake) and two dogs named Mazie (named after another popular doll) and Belle (named after Belle from Beauty and The Beast).
Advantages:
The love and care that goes into each cake order is immense. Jana and Kari spend a great deal of time and energy making sure that the cake will be exactly what your child has in mind. They take their inspiration from photos that you provide to them and then create a perfect replica of it in cake form.
Another advantage of Monster High Doll Cakes is the fact that they come out of Salt Lake City, Utah. Salt Lake City is an up-and-coming place for artists and entrepreneurs alike, due to its burgeoning art scene, low cost of living, proximity to plenty of ski resorts and hiking trails, beautiful scenery, etc. The affordability of this city is a huge benefit to growing businesses such as theirs.
Disadvantages:
Because they are a small business in comparison to some companies, it makes them harder to find. They have a Facebook page and keep but not many people have liked it yet. It is still growing, though, and once they get more likes, they will be able to expand their reach among customers.
The fact that they are based out of a smaller city means that there may be an initial cost associated with marketing their services (this is perhaps why they haven’t had much luck in marketing themselves yet). However, this could also work in their favor because it means that people living in Salt Lake City have already heard of them and know the quality of their work for themselves. They should have a little more leeway to set their prices at what they want to because word of mouth will spread.
In addition, they have only been around since February 2012. They aren’t Monster High Doll Cakes experts yet, but they are definitely established enough to be considered the top in their field. Their production and distribution methods are also very efficient, making their product cheaper in the end (since they are a small business).
The biggest disadvantage that this company faces is that the artwork for cakes is not as popular as it once was before social media became so large and popular. People used to make pictures of cakes in books, post them on Facebook and share them online with friends, etc. But this company will continue to succeed as it grows. Jana and Kari are smart business women who love what they do, so they have a lot to offer the online world of cake design.
