These 10 tips will help you get more out of your purchase like the smallest pencil in the world and make your business a little more successful. They include ideas such as: how to correctly buy stationery, best practices for trying to recycle used office supplies, and how to know when it’s time for a new order. Even small business owners can use these ideas to make the most out of their stationery!
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10 stationery tips for small businesses are:
1. Use Your Stationery Wisely
Sometimes we make the mistake of using our stationery in a way that is not as effective as it could be. Here are some tips on how to make the most out of your stationery.
2. Consider Using Digital Marketing Materials Instead Of Printed Materials
There are some advantages to using digital marketing materials, and you may want to consider changing up your strategy and switching to digital marketing pieces if you haven’t already started doing so.
3. Local Marketing With Custom Pens, Notepads & Highlighters
Local marketing is a very effective way to boost your business when done correctly, but sometimes we forget that it’s an option to consider. At the end of the day, you probably don’t want to be using custom pens and highlighters everywhere in your store.
4. Find Your Ideal Customers
When you are finding out who your ideal customers are, it will help you immensely when you are choosing the right items to sell. You may think that it’s hard to find these people, but once you get that information, it can be as simple as looking at some statistics from a website like Market Samurai .
5. Track Your Use Of Stationery
This is not just for personal use! Tracking a person’s paper trail can prove useful if they do not want to give you their credit card information when they purchase anything from your store. By tracking their use of paper, you can make sure that they are not being fraudulent and lying to you.
6. Use More Than One Shipping Service To Save Money
Choosing the right shipping service can be quite difficult at times, but by using more than one service, you can save money on shipping and still have a reliable shipping method that will get your products where they need to go. For example, some businesses prefer to use USPS for the bulk of the deliveries and then UPS for the last mile deliveries. Or, you could try using FedEx SmartPost in combination with FedEx Ground .
7. Consider Offering Free Shipping
Offering free shipping is something that too many ecommerce stores forget about, but the benefits of this can be huge. If you are getting around 20 items a week through your store, and you can get them all to your customers for free , that’s an extra $4000.00 worth of sales per year.
8. Sell In Season/Take Advantage Of Sales
Using your stationery wisely and testing out new products is a great way to test out selling new things as well! Consider selling items in season or on sale. Some things just do well in the fall or winter months, so why not take advantage?
9. Recycle Your Office Supplies
A lot of online stores that sell bulk office supplies may not want to take your used products, but you can always get creative! Try selling them on eBay or Craigslist, or try finding a local business that you could donate the items to. It’s never a bad idea to recycle used office supplies. It is a good thing to do for the environment, and you may be able to either sell these used materials or give them away for free. This can also help you save on your own office expenses!
10. Know When It’s Time For New Stationery
Most small business owners will have to restock their stock at some point or another, so knowing when it’s time for a new order is helpful. Some tricks include: keeping track of your sales and making sure that they are going up, checking out competitors and seeing if they are doing anything that seems out of the ordinary, and comparing your current prices to past prices.
Conclusion:
When you take all of these things into consideration, you will be able to start making smart decisions about your stationery and hopefully be able to get a lot out of it too! The more out of it that you get, the better off you and your business will be. The best thing is that there is no set formula for how long your business has to last. You just need to make sure that you are using the right tools, using them effectively and thinking ahead so that you don’t find yourself needing new supplies in the future. What are some other tips for small businesses looking to get the most out of their stationery? Do you have any other suggestions for how to correctly buy stationery, recycle and save money on office supplies?
