That’s a question many content marketers are asking themselves. And it’s an important question to ask! If you’re not sure how to measure success, then this article will help you get started. You’ll learn about the metrics that matter for measuring blog post-performance and what they mean for your business.
Metrics that Matter: – Pageviews and unique pageviews – total views divided by the number of pages per visit. This measures how many people are viewing your content on average across all pages. It’s the most basic metric for judging blog post popularity, but it doesn’t tell you much about engagement or whether readers made a purchase from your site after reading your article.
– Bounce rate – a percentage of visitors who leave your website without visiting any other page. A high bounce rate might indicate that the visitor couldn’t find what they were looking for in one quick glance at their screen, which could be due to poor navigation or an unappealing layout. You can lower this metric by making sure every single piece of content is clearly
