Short videos have proven to be more than just fads, and this trend is massively used to add brand value and build open relationships with consumers-marketing. Short video Marketing comprises Instagram reels, YouTube shorts, or other short video formats on various social media platforms like Facebook, Twitter, TikTok, etc.
There is a dire need for small-scale businesses to scale up by facilitating the creation of creative short video content while giving consumers control and enough room for engagement, entertainment, and interaction with your brand. You can now create videos at your discretion using trending algorithms that prioritize short video formats, which may be because the top platforms drive the use of these formats.
The Importance of Instagram Reels and YouTube Shorts
Short video marketing was earlier dominated by TikTok using its popular multi-segment short format video styles. Today, Instagram is one of the platforms that took the opportunity to launch beta launch in India after its initial testing in Brazil, France, and Germany. YouTube has also released Shorts, allowing users to create and share memorable videos on the platform using their mobile phones. The YouTube team has developed products in three key areas: creation, discovery, and viewing.
The maximum recording time ranges between 15 seconds to 60 seconds on both platforms. Creators can use a multi-segment camera to combine multiple video clips, overlay music on those videos, and control the speed of their visuals. Instagram uses key metrics to analyze the success of short videos like play counts, reached accounts, likes, comments, saves, and shares using features such as tags, remixes, and insights, and full-screen mode vertical reel ads.
Brands and advertisers can create campaigns and measure results on the platform itself. Short videos are a feature of content recognition and new content search. These also focus on trending content and are more likely to reach more users.
Short Videos – Also called Snackable Marketing
Snackable marketing comprises unfiltered moments like entertainment or educational content, behind-the-scenes clips, announcements, challenges, behind-the-scenes video content, or customer feedback, where consumers can talk about their struggles. The stories behind brands and their products and services, along with events, promos, teasers, etc., everything can be compiled within a short video and is a great snackable marketing idea.
10 Compelling Short Video Content Types That People Want to See
1. Vlogs
Pull out your smartphone and share your ideas. If your goal is to reach and entertain a large audience, consider vlog videos like behind the scenes and record relevant meetings, client conversations, and more. If you want to make a lot of videos but don’t have the bandwidth to post in-house, hire someone or reuse your content! If you have a 30-minute conversation, use a tool to break the conversation into smaller social clips.
2. How-to Videos
Create how-to videos using a clip maker online to help users get the most out of the platform. The more customers are using your product/service, the more likely they will continue using it. Raise interest with customer stories (user-generated content). The advice of a successful customer is far more compelling than the advice of any employee. Fix the actual vulnerabilities and create and deliver raw customer stories that are irreplaceable for other customers.
3. Presentations
If you’re hosting an event, organizing a webinar, or simply taking on-stage sessions – simply record it and post it on YouTube or Instagram. Impressive speaking on products, businesses, and brands will make your content more successful, and the audience will appreciate it for the educational content it offers.
So think about how you can give them enough value to make them want to hear you talk at your event. Think about the community you are creating. Bringing in a lot of impressive speakers will impress your audience evermore.
4. Explainer Videos
After building your audience, answer industry-related questions. A series of instructional videos are ideal for products in particularly complex industries. The market is very new, and the products are relatively cheap, so creating videos that increase brand awareness can also lead to conversions.
5. Animation
All you need is a good smartphone, simple editing software, and a keen eye to produce high-quality animated short videos for free. Video animation tools can be used to create enticing animated whiteboard videos in style based on what you want to say about your business.
You can use animations for simple visualizations like 2D animations or 3D animated videos to show the complexity of how a particular device works. Animated short videos work well with text and narration that cannot be explained using an image.
6. Tutorials
Create a tutorial video to help your users use your app, business, products, or tools in a better manner. Use an expert to teach your audience the skills how to operate or unbox or work with a complicated set of devices.
7. Case studies
If you have done something great, or you have achieved a milestone by doing something practical, share it with your audience. People want to hear about your experiences and tips you’ve learned in the process. Storytelling is great for videos! Add story elements using your customer case studies.
8. Interviews
If you’re already doing a podcast or live stream, just start recording the video and add it to your YouTube channel. Interviewing with others is a great way to create a buzz about your YouTube channel.
When you choose a host, you make them the owner of the business. The asset is not useful for sale, but it is very valuable as long as it remains. 9) User Generated Content: GoPro Use contests to motivate customers to create videos and share them on social media.
9. Testimonials
Use the voice of your existing customers and frame a short video on the sales page, and don’t be afraid to include many of them. The video testimonials are great for conversions, but they don’t direct traffic or followers to your YouTube channel.
10. Behind-the-Scenes
Create behind-the-scenes short videos and share your experience, share how your employees function, how your products are made and delivered, customer experiences, philosophies, and brand stories. Your audience would love to see the real picture.
Conclusion
If you’re still not using the rave short videos to promote your brand and business, you are missing out on a huge opportunity to attract leads and actual customers. You are also seriously losing out to your competitors.
A solid short video content marketing strategy on YouTube and social media handles take into account your brand, viewers, and goals. So, start creating compelling short video content that brings real value to your viewers and converts maximum leads into sales.
